We started our blog as part of our marketing strategy. But why will we want to keep writing, and what’s in it for the reader? Now we know. I feel that a blog must have a reason, to both writer AND the reader. Read more about our goals for blogging and improvements for style, blog features and look & feel.

Our goals are:
- Sharing our internet start-up experiences
- Giving updates on Bemba.com developments
- Valuating our visions and product features
- Getting in contact with interesting people
- Be part of our world

That’s motivating! Now back to optimizing what we have. During this post, I will focus on three topics: our style, blog features and look & feel.

Style
Etienne wrote ‘Successful blogs can be copied for their success but not their style’. We just started blogging and still have to develop our style. I think we can improve ourselves in some ways:
- Make it personal once in a while
- Write like a reporter on latest news
- Learn how to write magnetic headlines
- Use effective sub headings
- Write in simple English

Blog features
The following features should be improved or added to our blog:
- About page
- Contact form
- Email subscription box
- Footer with links to Homepage, About page, Contact page, RSS button
- Give a SEO tweak on our title tags, meta description and keywords
- Setup Flickr, Mybloglog and Twitter widgets
- Implement Add this, Delicious and Digg
- Setup Akismet Spammer

Look & feel
I think our theme needs much attention:
- Make it less boring
- Keep it professional
- Make it more Bemba
- Enlarge the comment button
- Enlarge the RSS button
- Add the Bemba favicon

Are there any major things I forgot? If so, please tell me. Tomorrow I’ll start changing what I can. I’ll write about promoting the Bemba Media Blog after that.