Deirdre Breakenridge published a new, book, PR 2.0: New Media, New Tools, New Audiences. Brian Solis contributed the foreword and posted it on his blog PR 2.0. Here are some interesting quotes from his foreword.

“Social Media is anything that uses the Internet to facilitate conversations between people. I say people, because it humanizes the process of communications when you think about conversations instead of companies marketing at audiences.”

“PR 2.0 is a philosophy and practice to improve the quality of work, change the game, and participate with people in a more informed and intelligent way. It’s not about the new Web tools at all. They are merely tools used to facilitate conversations…but everything, especially intent, knowledge, and enthusiasm, are unique to YOU.”

“To be direct, the truth is that PR 2.0 is really what PR should have been all along. Now with the democratization of media, people are becoming the new influencers, complementing the existence of experts and traditional journalists, but still regarded as a source and resource for customers equally.”

“PR 2.0 is about putting the “public” back in Public Relations.”

Read the full foreword by Brian Solis on PR 2.0. The book must be interesting. Are you thinking about reading it? I am!