Deirdre Breakenridge published a new, book, PR 2.0: New Media, New Tools, New Audiences. Brian Solis contributed the foreword and posted it on his blog PR 2.0. Here are some interesting quotes from his foreword.
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Archive for the 'Marketing' Category
PR 2.0: New Media, New Tools, New Audiences
Published by April 29th, 2008 in Marketing and Uncategorized. 0 Comments
We have just setup a Bemba group on Hyves, the Bemba Hyve! This is a small part of the Bemba roll-out promotion plan and we like to share our reasons with you. Do you have experience in setting up social network accounts for the purpose of promoting a web application? (more…)
You hear these words every day: Social media, social web, web2.0, wikis, blogs, social networks, social bookmarking, presence applications, chat,… A connecting key word is ‘social’. A website has to be social these days. Well, it depends on the owner’s goals of course… (more…)
Tamar’s extensive list of ‘Best Internet Marketing Blog Posts of 2007‘ shows two blog posts on Linkedin. How can this professional niche social networking site contribute to the marketing of Bemba.com? In this post I will quote pieces of others that I find relevant for an internet startup of our kind. (more…)
I just read Michael Arrington’s post ‘Things are Looking Good At Startup Schwag’ today – especially the picture – and thought of a photo that I got made for Bemba a few months ago. Okay, maybe it’s not very constructive for building our brand image, but it’s fun. (more…)
The obvious professional reason for using Twitter is networking. When you’ve got a large number of followers, it becomes a platform to – once in a while – communicate about your product. I read some blogs for tips and tricks.
We started our blog as part of our marketing strategy. But why will we want to keep writing, and what’s in it for the reader? Now we know. I feel that a blog must have a reason, to both writer AND the reader. Read more about our goals for blogging and improvements for style, blog features and look & feel. (more…)
Bemba.com should become the most easy and fun way for people to share web content with friends. The product needs to be much better than ‘good’. The same counts for its marketing. Terence wrote on his The Internet Entrepreneur Diary: ‘Regardless what product you sell online, it will be either a (more…)
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